Tina Turner Tops 40 Million U.S. Streams in Week After Her Death

#tinaturner
#rockstar
#rocknroll

In the week after the icon's passing, Tina Turner's fans flocked to her back catalog in great numbers. Preliminary reports to Luminate indicate that from May 24, the day of her passing, to the six days later, her songs received more than 40 million U.S. on-demand streaming.

Turner, the electrifying singer whose career crossed generations and genres and possessed talents in pop, rock, soul, and even country music, passed away on May 24 at the age of 83 in her home in Switzerland. Her legacy includes a unique two-time induction into the Rock and Roll Hall of Fame for her solo work in 2021 and her work with Ike & Tina Turner in 1991.

Turner's songs overall received 40.1 million U.S. on-demand streaming from May 24–30, an increase from 2.7 million from May 17–23. The majority of Turner's solo music, which consists of songs mostly from 1978 onward, accounted for 36.1 million clicks of the postmortem activity. 4 million streams came from songs by Ike & Tina Turner, who were active from 1960 to 1976.

With 7.2 million hits from May 24 to 30, the diva's song "What's Love Got to Do With It" dominated all of her tracks, an increase of 686% from 912,000 clicks during the previous seven days. Her historic comeback in 1984 was largely fueled by the song that peaked at No. 1 on the Billboard Hot 100. It was her lone Hot 100 No. 1, spent three weeks at the top of the chart, and finished 1984 at No. 2 on the Hot 100's year-end chart. The song came in first on the list of Turner's top Hot 100 singles and earned the singer two Grammy Awards, including record of the year, at the 1985 ceremony.

With 4.5 million on-demand clicks, up 1,022%, "The Best" took second position among Turner's streamed singles during the week of May 24–30. Turner's 1989 interpretation of the Bonnie Tyler song became into an anthem, and the name of her 1991 greatest-hits collection, Simply the Best, was inspired by it. The identical sentence frequently appeared in eulogies and tributes on social media.

Thanks to 3.9 million on-demand streams from May 24–30, the iconic "Proud Mary" cover by Ike & Tina Turner from 1971 came in third.