The new campaign to inspire women to be active

Thanks! Share it with your friends!

You disliked this video. Thanks for the feedback!

Added 4 years ago by

206 Views

New research from Sport England shows how 63% of women who see slim, toned bodies on social media say it has a negative impact on them, while nearly a quarter (24%) who follow fitness influencers say they make them feel bad about themselves.

They have created a new ad campaign that aims to help boost exercise levels in women by showing unfiltered images of women exercising and shining a light on female issues that are rarely seen in sports imagery, such as menstruation.

It focuses on the way exercise makes women feel rather than how they look.

Get the latest headlines: https://www.telegraph.co.uk/

Telegraph.co.uk and YouTube.com/TelegraphTV are websites of The Telegraph, the UK's best-selling quality daily newspaper providing news and analysis on UK and world events, business, sport, lifestyle and culture.

Category: Paul Mccartney

Commenting disabled.

Sign in

The new campaign to inspire women to be active

Up Next