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The new campaign to inspire women to be active

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New research from Sport England shows how 63% of women who see slim, toned bodies on social media say it has a negative impact on them, while nearly a quarter (24%) who follow fitness influencers say they make them feel bad about themselves.

They have created a new ad campaign that aims to help boost exercise levels in women by showing unfiltered images of women exercising and shining a light on female issues that are rarely seen in sports imagery, such as menstruation.

It focuses on the way exercise makes women feel rather than how they look.

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