DJ Magic Mike Lecture (Rome 2004) | Red Bull Music Academy

Magic Mike has been the driving force behind Florida’s huge bass music phenomenon since the late ‘80s, but his earnings go beyond exploring the ultimate ‘boom’. The man has also played a crucial role in paving the way for turntablists such as DJ Q-Bert or DJ Craze. Perhaps even more importantly, Magic Mike is credited with casually making the female rump the only subject of a whole genre and in doing so topping the charts since 1988. The Orlando native has one platinum and five gold albums under his belt and has been described by Vibe magazine as “the best platinum-selling artist you’ve never heard of.” Take a trip to the world of car shows, bass bins, booties and sustained 808 with the real Flo-rida in this lecture at the 2004 Red Bull Music Academy.

TOPICS:
01:01 - Orlando bass
09:06 - The 'boom'
13:03 - Car culture
20:29 - Industry lessons
30:21 - DJ approach
41:50 - Booty music

The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.

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